Who is really Paying the Price?
Nike as a case Study
What words come to mind when you think of Nike?
What type of lifestyle do people who wear Nike products have?
What are the main sports Nike sponsors?
What are the main sports stars Nike sponsors?
What image does Nike convey?
Brand: a type of product manufactured by a particular company under a particular name.
Slogan: A SHORT AND STRIKING OR MEMORABLE PHRASE USED IN ADVERTISING.
Logo:a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.
NIKE: The Facts
- Nike was first founded in 1971 and was given the famous 'swoosh' trademark.
- Nike is named after the Greek God called 'Nike' which translates in English to 'victory'
- Nike was founded by Bill Bowerman and Phil Knight who started the company with just over $1,000 USD
- The first Nike shoes were made inside of a waffle iron
- The first 'Just Do It' campaign ran in 1988
- Nike's biggest store is in London and it cost 10.5 million pounds to make. It is three storeys high.
- Nike employs 44, 000 people world wide
- It is the most successful sports manufacturer in the world
- Nike sells its products in over 160 different countries
- Nike was first founded in 1971 and was given the famous 'swoosh' trademark.
- Nike is named after the Greek God called 'Nike' which translates in English to 'victory'
- Nike was founded by Bill Bowerman and Phil Knight who started the company with just over $1,000 USD
- The first Nike shoes were made inside of a waffle iron
- The first 'Just Do It' campaign ran in 1988
- Nike's biggest store is in London and it cost 10.5 million pounds to make. It is three storeys high.
- Nike employs 44, 000 people world wide
- It is the most successful sports manufacturer in the world
- Nike sells its products in over 160 different countries
Summarise in three paragraphs what you have learnt so far by answering the following question (remember TEEL):
Why is Nike such a successful brand? Try an include 2 facts from above.
You are to write 3 paragraphs addressing the following question:
What are the impacts, on both humans and the environment, when TNC's exploit cheap labour in developing countries?
What are the impacts, on both humans and the environment, when TNC's exploit cheap labour in developing countries?